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03 · Service

Destination Representation

North American market access for destinations that deserve it.

We represent destinations, tourism boards, DMCs, and hotels — expanding their visibility and market presence across North America.

Who it's for
  • National and regional tourism boards
  • Destination Management Companies (DMCs) and receptive operators
  • Independent luxury hotels, lodges, and camps
What's included
  • Trade and media representation across North America
  • Advisor education, FAM trips, and roadshows
  • Sales missions and buyer introductions
  • Quarterly performance and pipeline reporting
How we work

The engagement

Step 01
Positioning audit

We assess your current North American footprint and competitive set.

Step 02
Go-to-market plan

12-month calendar of trade, media, and advisor activations.

Step 03
Execution

We run the plan and report against agreed KPIs each quarter.

Investment

Engagement tiers

Indicative pricing. Every engagement is scoped in writing before we begin.

Tier
Foundation
$4,500
per month
  • Trade representation (advisors & DMCs)
  • 1 sales mission / year
  • Quarterly reporting
Request this tier
Most requested
Growth
$8,500
per month
  • Trade + media representation
  • 2 sales missions / year
  • 1 FAM trip hosted
  • Monthly reporting
Request this tier
Tier
Market Leader
Custom
annual contract
  • Dedicated market director
  • Full PR and advisor program
  • Bespoke buyer events
Request this tier
FAQ

Frequently asked

What's the minimum engagement?+

12 months. Meaningful trade traction requires a full annual cycle of shows, missions, and advisor education.

Do you also handle consumer marketing?+

Our focus is B2B — trade, media, and advisor channels. We partner with consumer agencies when a campaign requires it.

Are FAM trip costs included?+

In-market costs (advisor recruitment, briefings, ground US logistics) are included. In-destination hosting is covered by the destination.

Next step

Let's talk about your engagement

Send a short brief. A senior partner will respond within one business day to schedule a discovery call.

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